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Marketing Coordinator

Company: Tigerpaw Software
Location: Omaha
Posted on: December 4, 2019

Job Description:

The role and the company Welcome to Tigerpaw. We re on a mission to provide growing companies a competitive advantage in a world that designs enterprise software for large corporations. Simply stated, we aspire to automate businesses and simplify lives. Here s the crazy part. Tigerpaw was one of the original players in enterprise end-to-end software game, founded almost 40 years ago (before the internet!) and are in another phase of growth. We couldn t be prouder of w we ve already accomplished, but we re taking that momentum and reinven ourselves. In the role of the Marketing Operations Coordinator you will play the role of cat herder or more appropriately, Tiger-Herder. We moving fast, but need someone to keep us all connected and on-track. As part of the demand gen team, you ll be a key player in coordinating our marketing and sales efforts to ensure the story we tell the world is unified throughout the buyer s journey. We believe that modern buyers want a seaml experience between advertising, digital media, and the sales process. This is where we need your help. More on that in a minute, but first We re spearheaded by a bunch of awesome team members and we re guessin you re pretty awesome, too. At Tigerpaw, we embrace the weird, the odd, th unusual, and the quirky. So much so that we even added Quirky, Fun and Friendly as one of our core values. (It s just above the unofficial c values of Bacon * and Shenanigans. ) Our team geeks out about all sorts of things: whether it be your favorite e- sports team, traditional sports team, the latest Marvel movie, or en Star Wars debates, we welcome it. Want to show up in a Darth Vader tie or unicorn hoodie to your interview? We can roll with it. Want to discuss the nuances of defined benefit retirement programs and why they re so cool? Binge-watching something on Netflix? Finished the new Stephen King novel? Let s hear it! This is a job and a company where you are encouraged to let your geek flag fly. We welcome your energy, enthusiasm, and the things you are passionate about. Summary and responsibilities Tigerpaw is looking for a Marketing Operations Coordinator to act as our newest Lego Master team member. This person will be responsible for leading our marketing efforts including: * Collaborating with internal departments, external partners, and customers to develop financially sound, creative, compelling and differentiated marketing initiatives that drive sales, and increase awareness and preference for Tigerpaw * Work with agency partners to maintain the progress and brand standards in all digital advertising touchpoints * Coordinate lead generation list acquisition and data cleanup across multiple systems * Coordinate cross-platform workflows to drive new business acquisition * Coordinate industry tradeshow and other event logistics * Coordinate marketing content creation, including social media, email, print, web, audio, and video * Keep content creation projects on track and ensure communication is consistent across multiple teams, inside and outside of Tigerpaw * Research and contribute content to branded websites * Manage workflows, template creation and HubSpot contact list in marketing automation tool. * Curate content for press releases, blogs and social media * Track SEO, display ads and PPC campaigns through conversion * Maintain content calendar for all channels * With assistance from marketing manager, develop and maintain full editorial calendar You may also be called upon to referee inter-departmental trivia contests and assist in the selection of beer and barbecue for team outings. Qualifications and core competencies Think you d be a good fit to join our Streak of Tigers? Here s what we looking for: * Bachelor's degree required * B2B technology experience preferred * Project management and proven problem-solving skills * 3 years of relevant demand generation experience * Excellent interpersonal skills coupled with effective marketing skills * Knowledge of current marketing practices, graphic design concepts, and on-line marketing required * Self-confident, self-directed, forward thinking, detailed-oriented * Familiar with reporting progress of marketing initiatives. Analysis of ROI per event or program * Experience with marketing automation platforms such as HubSpot and Marketo * Working knowledge of data-driven advertising is a plus * Comprehensive knowledge of B2B marketing * Experience with customer relationship management (CRM) platforms such as Salesforce, Dynamics 365 Sales, or Pipedrive. Extra bonus points for Tigerpaw software experience and certification This position offers a competitive compensation package in a relaxed, quirky, fun and friendly company culture. You will be expected to dive in quickly, and you will have the backing and support of our entire team. (We may throw you into the deep-end of the pool, but we ll give you metaphorical arm-floaty things.) What are you waiting for? Let s hear your Tiger roar! (That means apply if you think this sounds like a cool gig and we promise, it is.) This exciting full-time position will report to our Director of Sales. CONTACT: Ben Jackson, ********************* *Love of bacon is not a requirement for this position. We have several vegetarians and vegans on our team who we fully embrace as our tigery brethren and sistren.

Keywords: Tigerpaw Software, Omaha , Marketing Coordinator, Advertising , Omaha, Nebraska

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