Social Media & Content - Senior Digital Marketing Specialist

Company: Markel International
Location: Omaha
Posted on: May 6, 2021

Job Description:

Company Information:What we look forOur exceptional and motivated employees are our greatest strength. Our employees provide the highest level--ofcustomer service and help maintain our position as a leader in the global marketplace.Markel StyleThe Markel Style is what makes us stand out from our competitors. It's our core value which should underpin how we do business, while influencing our behavior and performance. We are looking for people who have potential and share our passion to live the Markel Style, which is described in more detail below.If you think you have these core attributes we want to hear from you.Job Summary:Creative team member with demonstrated digital marketing skills and experience. Areas of responsibility include: web site design and content creation; producing print and digital advertisements; managing a compliant social media presence; creating accessible electronic versions of print and collateral pieces; developing/customizing apps; creating infographics and sales tools and resources. Must be a talented communicator, multi-task well, and be budget and deadline-conscious.The Sr. Digital Marketing Specialist, Content and Social Media, will be responsible for implementing a digital communication strategy across web properties and social media. Working closely with the Marketing and Communications teams, the Sr. Marketing Specialist will recommend and implement digital solutions that help to achieve business goals. This position reports to the Marketing Manager, Digital Content.Job responsibilitiesWork collaboratively with team members across the enterprise to ensure digital content aligns with business goals and meets brand standardsOversee the execution of the corporation's digital communication strategy for owned public facing digital channels and social mediaAssist in the creation of a formal social media policy and guidelines to lay a foundation for future profile creation, management and maintenance and ensure compliance across the enterpriseDevelop best practices for employee distribution of content on social mediaManage social media management tool, develop templates and guidelines for use, and train contributors and ensure compliance to standardsMonitor and manage Markel's digital reputation on social media and review sitesDevelop new and revised digital copy as needed for public facing web propertiesDevelop search engine optimization strategies and identify content opportunities utilizing keyword researchBuild strategy for blog (Resource Library) development and contentManage intranet content and communication for the Digital TeamTrack and report engagement in digital marketing content and social media initiativesDesired SkillsBachelor's degree in Marketing or related field required5+ years prior experience in digital marketing, including digital content and social mediaDemonstrated expertise in copywriting for webDemonstrated subject matter expertise on digital, social media marketing as well as search engine optimization (SEO)Ability to manage the priorities of multiple stakeholders in a complex environmentExcellent written and verbal communication skillsExperience with digital asset management toolsExperience with SEMRush, Hotjar, and Hootsuite strongly desiredPlease note: Markel has a phased approach for re-entry into our buildings that is designed to balance the ongoing health, safety, and well-being of our employees with operational considerations and regulatory/ governmental requirements and recommendations. Remote working is still the preferred method of working for most positions at this time. Effective 6/1/21 we will implement a return to work strategy that allows for three days in the office every other week. We will update with further developments."Why work for us?"Diversity and inclusionMarkel is truly a global and diverse company. We believe that diversity makes us better business partners and that embracing people's differences can bring amazing results and fuel innovation. We have a portfolio of businesses and product lines that operate around the world.Community involvementMarkel has a rich heritage of supporting communities across the world where our customers and employees live and work. Giving back is part of our history and our future. Our employees share in this philosophy through volunteering, mentoring and fundraising.Commitment to open doorsMarkel is committed to creating the best work environment. Our open-door policy is essential in recognizing business issues as they rise and to address the changing needs of our diverse and global workforce. Challenging management is a component of the Markel Style-some of our best ideas start from a conversation between a manager and an employee.Entrepreneurial spiritAs the Markel Style states, we pursue excellence, strive for a better way, and share the success of others. Markel associates proactively seek new business opportunities, bringing further success to Markel.

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