Director Marketing

Company: Creighton University
Location: Omaha
Posted on: September 24, 2022

Job Description:

At Creighton, you are part of something big. Your skills and passions unite with thousands of faculty, staff and students inspired to change the world. Here, we offer meaningful work driven by a 475-year-old Jesuit tradition committed to social justice and serving others. Through this tradition, we push the boundaries on innovation. We pursue new knowledge for the betterment of society. We seek to improve our world through Catholic and Jesuit values. And it all starts with you. The Director of Marketing is responsible for developing and executing marketing plans focused on driving growth and retention at Creighton University. This role partners closely with marketing and communications team members and university leaders to understand business goals and priorities to develop marketing strategy. In addition, the Director plays a key role in building the university brand and brings a data-driven, audience-focused approach to support the university s business objectives. The Director leads a team of marketing strategists who develop, drive and implement marketing and content strategies in support of institutional priorities. This position works collaboratively across the organization, as well as with vendor partners, to execute multi-channel, integrated marketing plans and campaigns that raise the university s brand profile and drive recruitment and retention. The Director will: --- Develop and execute marketing plans that support strategic initiatives at the university with an emphasis on brand awareness and positioning. --- Partner with the Director of Content Strategy to connect content to the full marketing funnel. --- Understand and leverage all digital channels such as search engines, social media, email and websites. --- Understand and implement SEO best practices. --- Maintain knowledge of new and emerging marketing trends. --- Bring a digital-first, data-driven mindset to the University Communications and Marketing team and all marketing conversations and strategies. --- Be a brand ambassador to ensure the university s brand message is conveyed, integrated and established across all areas. --- Partner with internal partners and outside vendors to support marketing goals and objectives. --- Be a champion for personas and the customer journey and identify where the marketing team can add value. Change the World From Here AAP/EEO Statement Creighton University is committed to providing a safe and non-discriminatory educational and employment environment. The University admits qualified students, hires qualified employees and accepts patients for treatment without regard to race, color, religion, sex, marital status, national origin, age, disability, citizenship, sexual orientation, gender identity, gender expression, veteran status, or other status protected by law. Its education and employment policies, scholarship and loan programs, and other programs and activities, are administered without unlawful discrimination. Disclosure Statement This description describes the general nature of work to be performed and does not include an exhaustive list of all duties, skills, or abilities required. Regular, reliable attendance is an essential function and all employees are required to follow any other job-related instructions and to perform any other job-related duties as requested by their supervisor. Employees may also be required to work in excess of normal working hours as workloads and seasonal activities necessitate. A complete description is available in the Human Resource office located at 3006 Webster Street Omaha, NE. Creighton University reserves the right to modify duties, responsibilities and activities at any time with or without notice.

Keywords: Creighton University, Omaha , Director Marketing, Advertising , Omaha, Nebraska