Marketing Specialist - Full Time Omaha, NE
Company: Borsheims
Location: Omaha
Posted on: March 19, 2023
Job Description:
Borsheims is looking for a full-time Marketing Specialist to
join our team. At Borsheims, we take pride in providing our
Signature Service to every customer, and you will play a vital role
in helping us do that.
We are looking for a creative and organized individual to help us
deliver Borsheims' omnichannel Signature Service by managing events
and overseeing our social media presence. Our Marketing Specialist
is responsible for working with the marketing team to develop long-
and short-range marketing plans, products, and marketing mediums.
If you have prior event planning and/or social media experience, a
keen eye for detail and are a strong communicator, you may be the
gem we've been searching for!
Qualified candidates should have:
- Four-year college degree, preferably in Marketing, Advertising
Communications, or a related field
- 3-4 years of experience in Marketing
- Event planning experience .
- Experience creating marketing campaigns and programs to promote
events.
- Experience styling products to be photographed for social media
channels.
- Social media content calendar management and account management
for Facebook, Pinterest, Instagram, and LinkedIn.
- Develop content ideas and storyboards, write posts and
captions, and style products.
- Create social media content for all marketing materials
utilizing the Borsheims voice .
- Excellent storytelling and messaging skills that appeal to
audience segments .
- A plus but not required to have experience with third-party
content and SEO platform software.
- Video experience a plus
- Adobe Creative Suite experience a plus
- Excellent time management, communication, and organization
skills
- Have a valid driver s license to travel to and work at off-site
events You Will:
- Plan, coordinate, promote and execute the event plan for
marketing campaigns, including but not limited to the Berkshire
Hathaway shareholder weekend, community events, in-store trunk
shows and designer appearances, and vendor events. Provides on-site
event coordination and support before, during, and after the event
has concluded.
- Develop goals and tactics for each experiential marketing
activity, ensuring communication and cohesive branding of
events/products to maximize sales potential, enhance the in-store
experience and stay in line with company strategy and goals.
- Handle all aspects of event planning and logistics to meet
customer needs, including finding venues, negotiating
prices/contracts, vendor management, arranging food and beverage,
ordering supplies and audiovisual equipment, making travel
arrangements, ordering event signage, and ensuring appropriate
d--cor (florals, linens, color schemes, etc.)
- Review and make recommendations to improve the event planning
and implementation process. Evaluate campaign effectiveness in
terms of sales results and other advertising benefits derived from
campaigns. Assess the return on investment for in-store and
off-site events and make suggestions for future campaigns.
- Adhere to a budget and oversee bid processes. Communicate with
vendors to ensure proposed costs are met or to resolve
discrepancies.
- Communicate with managers, buyers, facilities, security and any
other departments/staff needing event information.
- Manage the Borsheims brand presence on social media channels
with consistent, fresh, compelling content and messaging to
maximize all channels. Maintain a quality control process, ensuring
all social media channels have uniformity of voice and tone, are on
brand, error-free, and consistent in style and messaging.
- Work with buyers to ensure the appropriate product is being
featured in social media campaigns.
- Assist in styling products for social media photoshoots in
conjunction with photography and digital artists. Use Adobe
Creative Suite with the graphic marketing design specialist, to
produce creative for social channels.
- Find and build relationships with online influencers to grow
Borsheims' social media followers.
- Report on social media metrics and provide continual analysis
of marketing goals, adjusting the social strategy as new tactics
and best practices emerge. We Are:
Borsheims is a luxury jewelry and gift retailer and a proud member
of the Berkshire Hathaway family. We value our employees and
provide a family-friendly work environment and a flexible schedule
for all. If hired, you would be eligible to enjoy Borsheims'
excellent benefits, which include:
- Medical/Dental/Vision/Life Insurance
- Flexible Spending Account
- Wellness Program
- 401K
- Medical and Parental Paid Leaves
- Paid Time Off & Holiday Pay
- Regular Weekly Schedule
- No Late Nights and Sundays Off (We are closed on Sundays except
during the holiday season and on Berkshire Weekend)
- Incredible Employee Discount
- Service Awards
- Promote from Within Philosophy
- Ongoing Education & Training Interested? Apply now!
Keywords: Borsheims, Omaha , Marketing Specialist - Full Time Omaha, NE, Advertising , Omaha, Nebraska
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